Mustang x Goboult
Created for the launch of the Goboult × Mustang smartwatch collaboration, this event offered journalists, media professionals and creators an exclusive first look at the upcoming range ahead of its official release. The visual identity drew from the shared values of performance and premium craftsmanship that define both brands, translating them into an experience designed to build anticipation around the new category.
As the lead designer on the project, I developed the event identity and its applications across touchpoints. Executed in under ten days, the project required balancing tight timelines while weaving together the distinct worlds of Goboult and Mustang into a cohesive experience.
COMPANY
Goboult
SKILLS
Creative Direction
Project Management
Branding
Creative Team
Photography and Video
Shubham Dave, Shibam Mukherjee, Jatin Singhariya, Manish Kumar, Vivek Kumar
Anisha Ghosh, Rohit Ranjan, Rhea Mitra, Anmol Singh
Drawing inspiration from carbon fiber, a material synonymous with precision engineering and premium craftsmanship across both industries, the identity explores the intersection of raw power and refined sophistication. By translating the spirit of automotive performance into the realm of wearable technology, the branding positions the upcoming smartwatches as an expressions of speed, innovation and elevated design.
