Flirp is a hypothetical soda brand that positions it’s identity around the quirks of modern dating. With its target consumers as Gen-Z and modern millenials, the brand builds a narrative around the terminologies used in today’s dating world. The name of the brand ‘Flirp’ comes from combining ‘flirt’ with ‘pop’. Flirp is synonymous with modern dating as they both offer a ‘variety’ to choose from. Chemistry is crucial in both soda and individuals to create the desired ‘fizz’.
SKILLS
Brand Identity
Packaging Design
2D Illustration
Copywriting
Flirp
Flirp is a hypothetical soda brand that positions it’s identity around the quirks of modern dating. With its target consumers as Gen-Z and modern millenials, the brand builds a narrative around the terminologies used in today’s dating world. The name of the brand ‘Flirp’ comes from combining ‘flirt’ with ‘pop’. Flirp is synonymous with modern dating as they both offer a ‘variety’ to choose from. Chemistry is crucial in both soda and individuals to create the desired ‘fizz’.
SKILLS
Brand Identity
Packaging Design
2D Illustration
Copywriting
Flirp
This project was first created in 2023, while I was in my second year of college. The brief back then was simply about learning and satisfying my curiosity about branding and packaging design. I revisited this project in 2026, after six months of working in the industry, with the challenge of improving the visuals and assets while keeping the original essence alive..
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