Flirp is a hypothetical soda brand that positions it’s identity around the quirks of modern dating. With its target consumers as Gen-Z and modern millenials, the brand builds a narrative around the terminologies used in today’s dating world. The name of the brand ‘Flirp’ comes from combining ‘flirt’ with ‘pop’. Flirp is synonymous with modern dating as they both offer a ‘variety’ to choose from. Chemistry is crucial in both soda and individuals to create the desired ‘fizz’.