Product Visual Design
As part of the Brand Design team at Goboult, I built visual identities and digital experiences for Goboult's new product launches across the D2C website and e-commerce platforms. Each page needed to communicate technical product features clearly while maintaining the product's specific visual language and supporting conversion goals.
Process
Each project began with understanding the product, its key features, target audience, and business objectives. Based on these insights, I developed a visual theme that established a distinct identity for the product further translating it into a cohesive landing page experience for Goboult website. Throughout the process, I collaborated closely with cross-functional teams and incorporated direct feedback from the co-founder, iterating on designs to create visually engaging pages that clearly communicated the product's value.
Challenges
Designing landing pages that balanced visual storytelling, information clarity, and business goals while adapting to evolving product requirements and fast-paced launch schedules. Some pages were designed and refined within as little as three days, requiring quick iterations based on feedback from multiple cross-functional teams.
Mentored By
Rohit Ranjan, Rhea Kimberly Mitra
3D Renders
Shail Iyer, Pihu Jain, Ved Umale, Gaurang, Amal, Limesh Verma, Santosh
Motion Design
Shibam Mukherjee, Jatin Singhariya, Manish Kumar, Vivek Kumar
COMPANY
Goboult
SKILLS
Art Direction
Visual Identity
Interface Design
Cross-team collaboration
Project Management
Stallion Ignite Gold is Goboult’s most premium product, retailing at ₹5,999. Designed to appeal to a more aspirational audience, the challenge was to design a visual language that felt premium enough to justify the investment while building trust for a brand that had not traditionally operated within the luxury category. Another key consideration was bringing out the automotive cues of the watch while maintaining a luxurious, elevated tone throughout the page.
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More Products
With Tenet, the product itself established a visual language that was very different from Goboult’s existing product portfolio. The challenge was to carry this language into its visual identity without compromising on clear communication of its features across marketplaces. The final visuals take cues from Brutalist design, creating a page that feels unconventional and expressive while keeping the product and its key information clear and easy to navigate.
